好評推薦............................................................................................004
推 薦 序》朱紀中：基業常青的致勝思維..................................006
前 言》思考力決定產品力.....................................................010
Chapter1》產品思維
1-1 本質思維》第一原理..............................................................021
1-2 相對思維》日光與陰影..........................................................040
1-3 抽象思維》大聖的火眼金睛.................................................053
1-4 系統思維》鏡中變色龍..........................................................069
1-5 演化思維》自下而上的設計.................................................084
Chapter2》洞見需求
2-1 產品設計者的終身課題.........................................................105
2-2 需求是什麼？...........................................................................110
2-3 產品需求「四合一」..............................................................113
2-4 產品強度＝體驗－成本..........................................................117
2-5 需求的彈性................................................................................126