社群App閃聊(Snapchat)在美東時間3月2日上市,首日收盤大漲逾40%,市值衝破340億美元。它在台灣知名度不高,最大特色是用戶收到照片、影片、文字等快訊(snap)後30秒內自動銷毀,保護隱私周到,千禧世代愛它勝過臉書。
【閃聊上市淺談】
snap快訊(包括文字、影音訊息)
A:Would you please teach me how to Snapchat?
(你可以教我用閃聊嗎?)
B:So you want to send snaps that disappear ten seconds after your friends view them?
(所以你是想要各種快訊在朋友閱後10秒消失?)
to imitate模仿、複製
A:Right! You're so good at it that you must be one of its engaged users.
(沒錯,你這麼會閃聊,所以你一定是它的愛用者。)
B:Yes, I am. But several social networks have imitated the feature already.
(我是啊,但有些社群網站已在模仿這項功能。)
opposition對手、對抗
A:As Snapchat has millions of users, I heard it has built a thriving ad business on this.
(閃聊有數億用戶,聽說它的廣告收益頗豐。)
B:That's true. After the IPO, Facebook is seriously concerned about the opposition that Snapchat poses.
(是啊,IPO過後,臉書要認真擔心閃聊的競爭了!)
【延伸關鍵字】
1. poised:蓄勢待發的
2. foothold:立足點
3. multibillionaire:百億富翁
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